Investment in business intelligence and business analytics must be driven by enterprise strategic intent. Proper leverage of analytics should start with a clear understanding of the outcomes state government is trying to achieve. This issue brief presents the rationale for analytics using the NASCIO Enterprise Architecture Value Chain as a framework for organizing the thinking and the questions which eventually drive investment in analytics capabilities. It builds on the foundational concepts discussed in NASCIO’s first issue brief on this subject, and strongly recommends an enterprise approach. Without an enterprise approach to analytics, investment across the enterprise is un-orchestrated and uncoordinated. That creates redundant investment in tools and training, and creates barriers to cross line of business collaboration. State government can not afford redundant and disconnected investment. One of the values of enterprise architecture is the management, optimization and simplification of investment within state government. Proper investment and application of analytics is essential to deploying effective and efficient government services. Finally, the level of complexity of analytical methods and tools depends on the complexity of the decisions and the issues.